Outdoor Recreation

Where Trail Meets Trade

Colorado provides a diverse landscape for all types of outdoor recreation activities. From camping and hunting, to mountain biking and skiing, there is a little something for everyone. In fact, recent statistics show that 71% of Colorado residents participate in outdoor recreation each year, and this number doesn’t even count visitors traveling to Colorado. It’s no surprise that outdoor recreation is immensely important to this state and those who live and play here – it contributes to a higher quality of life, making people and communities happier and healthier.

The Colorado outdoor recreation industry is thriving. Colorado’s outdoor recreation economy generates $28 billion in consumer spending annually, and contributes 229,000 direct jobs. Those who work in the industry have collectively earned over $9.7 billion in wages and salaries, while those who support it have generated $2 billion in state and local tax revenue. This is no small feat, placing Colorado in an optimal place to capitalize on these economic trends.

Colorado has an office dedicated to serving the outdoor recreation industry. For more information visit our office page.

Download Industry Profile

Luis Benitez Director, Colorado Outdoor Recreation Industry Office luis.benitez@state.co.us

Key Facts & Figures


Outdoor Recreation firms



$6 Billion

Annual Payroll

$48.7 Million

Total Exports


of Coloradoans participate in some form of outdoor recreation every year


in the nation for overnight ski visits

Success Story

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Major Employers

Luis Benitez Director, Colorado Outdoor Recreation Industry Office luis.benitez@state.co.us