where wander meets wonder

From the prairies of eastern Colorado to the high peaks along the Continental Divide, Colorado provides a diverse landscape for skiing, snowboarding, hiking, backpacking, rafting, camping, mountain biking, hunting and more.

The appeal of the state’s abundant outdoors shows: Colorado is #1 in the nation for overnight ski visits and it ranks 8th in the country for outdoor overnight trips.

While the natural surroundings are certainly a draw, the secret ingredient behind Colorado’s prowess at bringing visitors back is the companies who have made it their priority to ensure that guests leave with an energized opinion of the state.

Trust us, this isn’t an easy feat. Not only does the altitude surprise people, but not everyone can manage a ski lift or paddle like they once could. Our state’s large pool of talented, skilled workers have been trained by the best and the brightest to navigate these sticky situations and keep people happy, healthy and safe.

Tourism is one of the strongest economic drivers of Colorado, providing a valuable source of revenue and jobs. In 2016, 82.4 million visitors spent a total of $19.7 billion here, generating $1.2 billion in state and local taxes — an all-time high for the state. The Colorado Tourism Office’s mission is to drive traveler spending through promotion and development of compelling, sustainable travel experiences throughout our four-corner state.

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Cathy Ritter Director, Colorado Tourism Office

Key Facts & Figures


in the nation for overnight ski visits


in the nation for outdoor overnight trips


scenic & historic byways


craft breweries


largest domestic air network in the U.S.


tourism jobs

Cathy Ritter Director, Colorado Tourism Office