The use of film is one of the most powerful forces in today’s society. With the power of film, you can influence and make positive changes to society. The Colorado Office of Film, Television and Media recognizes this power, which is why they provide grants to rural communities to create films to increase exposure for their businesses and attractions in the hopes of not only strengthening Colorado’s film industry, but also to increase exposure and tourism interest to the town as well.
Meeker, Colorado is a small town of under 2,500 in the northwestern county of Rio Blanco, known for its heavy emphasis of the agricultural industry and its proximity to beautiful landscapes like the White River, Flat Tops Wilderness Area and the White River National Forest. Its homey, small town atmosphere is still tangible, with cattle and sheep regularly driven through town. But Meeker is much more than that, and it’s a view COFTM is trying to popularize.
Thanks in part to Production Grants provided by COFTM to create a town promotion video, Meeker was able to attract the show Nick’s Wild Ride. The show, currently airing on the Outdoor Channel, is about Nick Hoffman, a country music artist traveling the world to explore the places where he hunts and fishes. In addition to showing off his Elk hunting skills in Meeker, he visited local breweries and food joints in the area and praised their quality, even claiming they were the best in the state.
“Our hope is that this sort of exposure helps Meeker become more well-known and thus hopefully a top-notch tourist destination,” says Taylor Tschida, Program Manager of COFTM. “The more exposure the general public has to a small town like Meeker, the more likely people will come flocking to see the sights themselves.”
Using film is an excellent way to increase this exposure, and with COFTM’s help, rural communities will soon hopefully be swarming with invigorated tourists in no time.