As a company dedicated to getting kids to spend more time outdoors, it’s no surprise that Avid4 Adventure was awarded the first Governor’s Healthy Small Business Award, presented by the Colorado Office of Economic Development and International Trade (OEDIT).
In its inaugural year, the Governor’s Healthy Community Award is part of the OEDIT statewide initiative, “For Colorado: For the Health of It!,” focused on integrating health and wellness into the places Coloradans live, work and play. The award honors one small business making great strides supporting the health and wellness of their employees, while simultaneously impacting their business vitality.
Avid4 Adventure has always had its eye on the ball when it comes to healthy initiatives, both for families who participate in summer camps and for its employees. Since its inception over 14 years ago, the Boulder-based company has led the way in empowering kids to choose an active and healthy lifestyle outdoors through summer camps, school programs and community events in Colorado and California, serving approximately 10,000 kids annually. An active lifestyle isn’t just their product, however–it truly is a way of life.
“To best serve our mission, we need to walk our talk and empower our staff to be healthy and active as well,” said Paul Dreyer, CEO of Avid4 Adventure. “Our retention of full-time staff is near 100%, which points to employees feeling healthy and well.”
The staff at Avid4 feel this emphasis on well-being in several ways: the company has monthly, required recreational outings, subsidizes gym passes and equipment and currently covers 75 percent of health insurance. Employees are encouraged to stay active in their lives, enhanced by extremely flexible working conditions and unlimited paid vacation time, for year-round, salaried staff. Support staff in the summer camps also get a fitness benefit, as their roles involve being active throughout the day.
Avid4 gets local communities involved with their “community recreation” days, providing access and instruction to outdoor recreation activities such as stand up paddle boarding, kayaking and mountain biking, often at a reduced rate and/or no cost rentals. They have also partnered with non-profits such as Leave No Trace, the Access Fund, American Whitewater and the Thorne Nature Experience to help increase outdoor access to less privileged families. As for the future, Avid4’s “Big, Hairy, Audacious Goal” is to eventually expand to 50 camp locations, to serve over 50,000 children annually, and to support kids spending at least 50 days outside each year.
“We aim to move the needle on the increasing rates of childhood obesity and child screen time on a national scale by empowering them to be active outside,” said Dreyer.
Those who work for Avid4 could not be more thrilled with the company, from their own benefits to its overall mission. The group is often described as familial, valuing constant input and feedback. By striving for all of their employees to work in jobs that fit “80 percent of their unique abilities,” it allows employees to not only reap the benefits of working for an active establishment, but to be their best self–an aspect of health that’s often underrepresented. Staff members are still extremely productive, simply because they’re given the opportunity to unwind and be successful.
Avid4 Adventure lives, breathes and sleeps health. Internally and externally, healthfulness is at the forefront of their mission, to advance the lives of today’s children, communities and their own employees. What makes them so successful is rooted in their adaptability, constantly revisiting their methods and improving them. By taking this stellar approach to everyone’s well-being, Avid4 has taken the lead in Colorado, becoming truly deserving of the title of healthiest small business in the state.
For more information about Avid4 Adventure, including current job openings, how to register your child for camp, and a look at their annual Staff Culture Book, please visit www.Avid4.com.